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Table of Contents
1 Dollar Shave Club Social Media – The Webby Awards
- Author: winners.webbyawards.com
- Published: 08/19/2022
- Review: 4.94 (811 vote)
- Summary: Dollar Shave Club Social Media … Best use of social media that contributes to a brand’s overall social presence and makes that brand stand out online
- Detail: https://winners.webbyawards.com/2019/social/features/best-overall-social-presence-brand/80590/dollar-shave-club-social-media
2 Social Media Analytics and Insights on Dollar Shave Club – Unmetric
- Author: unmetric.com
- Published: 06/13/2022
- Review: 4.79 (231 vote)
- Summary: A deep dive into the social media habits and performance of Dollar Shave Club. Unmetric Analyze tracks over 100,000 brands. Currently it tracks 11 Dollar Shave
- Detail: https://unmetric.com/brands/dollar-shave-club
3 Dollar Shave Club Business Model: Pioneering the D2C industry
- Author: thestrategystory.com
- Published: 12/28/2021
- Review: 4.5 (272 vote)
- Summary: · During the financial meltdown of 2009, Dubin was laid off from his digital marketing job at Time Inc.’s Sports Illustrated Kids. He had applied
- Detail: https://thestrategystory.com/2021/07/05/dollar-shave-club-business-model/
4 What Makes Dollar Shave Club “F**King Great” | Retention Science
- Author: retentionscience.com
- Published: 08/01/2022
- Review: 4.28 (454 vote)
- Summary: Unilever is acquiring Dollar Shave Club for a cool $1 billion. … A polished brand identity, great content, combined with data-driven marketing tactics
- Detail: https://www.retentionscience.com/blog/whatmakesdollarshaveclubgreat/
5 How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand
- Author: convinceandconvert.com
- Published: 05/23/2022
- Review: 4.03 (291 vote)
- Summary: For eight years, he honed his craft at UCB while working in various television and marketing jobs. In December 2010, he found himself at a Christmas party
- Detail: https://www.convinceandconvert.com/content-marketing/storytelling-turned-dollar-shave-club-into-a-billion-dollar-brand/
6 Dollar Shave Club’s approach to marketing: Then and now – Paid
- Author: hashtagpaid.com
- Published: 11/25/2021
- Review: 3.94 (340 vote)
- Summary: · In 2021, an ad like Dollar Shave Club competes with that much more non-ad content as people have begun to consume more videos by creators
- Detail: https://hashtagpaid.com/banknotes/dollar-shave-clubs-approach-to-marketing-then-and-now
7 8 Content Marketing Tricks Helped Dollar Shave Club Go Viral
- Author: quicksprout.com
- Published: 11/12/2021
- Review: 3.67 (279 vote)
- Summary: · 5. Easily sharable. Dollar Shave Club includes traditional media placement, like television, in their marketing strategy. But the success of the
- Detail: https://www.quicksprout.com/content-marketing-tricks-that-helped-dollar-shave-club-go-viral/
8 Dollar Shave Club’s secret to marketing success: ‘Bite down on a
- Author: marketingweek.com
- Published: 01/29/2022
- Review: 3.44 (429 vote)
- Summary: Dollar Shave Club is well known for its witty advertising, which looks to make fun of common inconveniences around buying razors, like over-the-top security
- Detail: https://www.marketingweek.com/dollar-shave-club-unilever/
9 Here’s an Example of @DollarShaveClub Crushing It on Social Media
- Author: postplanner.com
- Published: 08/28/2022
- Review: 3.37 (435 vote)
- Summary: Have you heard of Dollar Shave Club? They’re a razor blade company that bull-rushed the internet in 2012 with their style, flare & low cost blades
- Detail: https://www.postplanner.com/example-dollarshaveclub-crushing-it-social-media/
10 Dollar Shave Club’s Marketing Strategy – Mabbly
- Author: mabbly.com
- Published: 04/06/2022
- Review: 3.15 (280 vote)
- Summary: · What’s really interesting about Dollar Shave Club is that they’ve built their brand almost exclusively through video marketing strategy. Within
- Detail: https://www.mabbly.com/ideas/dollar-shave-club-marketing-strategy/
11 Dollar Shave Club’s Success | Latana
- Author: latana.com
- Published: 01/19/2022
- Review: 2.85 (175 vote)
- Summary: · Let’s dig deeper into how Dollar Shave Club’s brand marketing evolved post-acquisition and the lessons worth learning from Mike Dubin,
- Detail: https://latana.com/post/dollar-shave-club-marketing/
12 Dollar Shave Club Unveils a New Ad Campaign to Mark its Next
- Author: businesswire.com
- Published: 06/08/2022
- Review: 2.77 (191 vote)
- Summary: · Dollar Shave Club Unveils a New Ad Campaign to Mark its Next Chapter as … questions,” said Kristin Harrer, Chief Marketing Officer at DSC
- Detail: https://www.businesswire.com/news/home/20210201005144/en/Dollar-Shave-Club-Unveils-a-New-Ad-Campaign-to-Mark-its-Next-Chapter-as-an-Omnichannel-Grooming-Brand
13 What You Can Learn About Branding from the Dollar Shave Club
- Author: fingerprintmarketing.com
- Published: 11/12/2021
- Review: 2.74 (64 vote)
- Summary: What can you do to improve your branding and marketing efforts? Take lessons from the Dollar Shave Club dude- See how he does it with these 4 techniques
- Detail: https://fingerprintmarketing.com/branding-dollar-shave-club-dude/
14 Dollar Shave Club’s Social Media Success
- Author: digitalmarketing.temple.edu
- Published: 02/25/2022
- Review: 2.64 (137 vote)
- Summary: · Dollar Shave Club uses both Instagram and Facebook strategically and has caught my attention with many of their posts. Initially, Dollar Shave
- Detail: https://digitalmarketing.temple.edu/jmancini/2019/09/29/dollar-shave-clubs-social-media-success/
15 Dollar Shave Club Unveils New ‘Relationship Saver’ Campaign
- Author: happi.com
- Published: 05/13/2022
- Review: 2.4 (152 vote)
- Summary: · … it by significant others, roommates, friends, family, you name it,” said Kerry Sullivan, chief marketing officer at Dollar Shave Club
- Detail: https://www.happi.com/contents/view_breaking-news/2021-12-27/dollar-shave-club-unveils-new-lsquo-relationship-s/
16 How Dollar Shave Club is Changing Branded Humor – Khoros
- Author: khoros.com
- Published: 10/25/2021
- Review: 2.33 (76 vote)
- Summary: Sometimes, you just have to laugh. Find out how the industry is using humor to create compelling and memorable marketing campaigns
- Detail: https://khoros.com/blog/how-dollar-shave-club-changing-way-we-look-branded-humor
17 Dollar Shave Club Business Model – Strategyzer
- Author: strategyzer.com
- Published: 05/26/2022
- Review: 2.29 (151 vote)
- Summary: In 2012, Dollar shave club (Dsc) launches with a viral marketing campaign and disrupts the market for men’s shaving products by selling directly to
- Detail: https://www.strategyzer.com/business-model-examples/dollar-shave-club-business-model
18 Digital drives a richer customer experience for Dollar Shave Club
- Author: marketingsociety.com
- Published: 09/13/2022
- Review: 2.29 (124 vote)
- Summary: Dollar Shave Club (DSC) is a great example of a brand using digital to enhance the customer experience… An approach proposed in the book Marketing Goes
- Detail: https://www.marketingsociety.com/the-gym/digital-drives-richer-customer-experience-dollar-shave-club
19 Dollar Shave Club | Welcome to the Club! Let’s Get Shaving
- Author: dollarshaveclub.com
- Published: 01/25/2022
- Review: 1.99 (51 vote)
- Summary: Everything you need in the bathroom – from razor blades to grooming products – automatically delivered to your door. It doesn’t get any simpler than that
- Detail: https://www.dollarshaveclub.com/
20 The Strategy Series: Dollar Shave Club – Kimberly Trembearth
- Author: kimberlytrembearth.com
- Published: 10/24/2021
- Review: 1.89 (176 vote)
- Summary: · MARKETING STRATEGY: DOLLAR SHAVE CLUB. Strat-e-gy (noun) a plan of action or policy designed to achieve a major or overall aim
- Detail: https://www.kimberlytrembearth.com/blog/dollarshaveclub
21 The marketing strategy Dollar Shave Club used to become a $1
- Author: linkedin.com
- Published: 04/03/2022
- Review: 1.92 (183 vote)
- Summary: · Some context-setting first – Mark Levine & Michael Dubin founded Dollar Shave Club in 2012. – DSC solves the problem of purchasing expensive
- Detail: https://www.linkedin.com/pulse/marketing-strategy-dollar-shave-club-used-become-1-billion-arora-
22 Dollar Shave Club Marketing Success: From Viral Video to Billion
- Author: optimonk.com
- Published: 10/15/2021
- Review: 1.73 (195 vote)
- Summary: · In this breakdown, we’ll take a closer look at the marketing game plan that Dollar Shave Club used to become a billion-dollar company!
- Detail: https://www.optimonk.com/dollar-shave-club-marketing/
23 Live The Fresh Blade Shave – The Shorty Awards
- Author: shortyawards.com
- Published: 01/20/2022
- Review: 1.78 (140 vote)
- Summary: Dollar Shave Club launched this campaign on August 31 with new television commercials — “Razor Escapes” and “Jacques.” On social media, DSC saw a 24% lift in
- Detail: https://shortyawards.com/8th/live-the-fresh-blade-shave
24 Funny Marketing: Dollar Shave Club’s Success (and Failure)
- Author: whitelabelcomedy.com
- Published: 03/04/2022
- Review: 1.51 (82 vote)
- Summary: So what’s gone wrong? The way we see it, Dollar Shave Club aren’t playing to their strengths on social media. At all. The brand’s entire reputation (and fortune)
- Detail: https://whitelabelcomedy.com/blog/funny-marketing-dollar-shave-clubs-success-and-failure
25 Dollar Shave Club: using digital channels to challenge established
- Author: digital.hbs.edu
- Published: 08/08/2022
- Review: 1.5 (71 vote)
- Summary: · Dollar Shave Club leveraged the digital advertising disruption to disrupt the grooming industry. They developed a much stronger relationship
- Detail: https://digital.hbs.edu/platform-digit/submission/dollar-shave-club-using-digital-channels-to-challenge-established-fmcg-brands/
26 Dollar Shave Club (@dollarshaveclub) • Instagram photos and videos
- Author: instagram.com
- Published: 03/19/2022
- Review: 1.38 (174 vote)
- Summary: 226k Followers, 95 Following, 2286 Posts – See Instagram photos and videos from Dollar Shave Club (@dollarshaveclub)
- Detail: https://www.instagram.com/dollarshaveclub/%3Fhl%3Den
