The best 20+ social media analytics metrics

Here are the top best Social media analytics metrics voted by readers and compiled and edited by our team, let’s find out

Table of Contents

1 12 Social Media Marketing Metrics You Need to Track in 2022 | Blog

  • Author: whatagraph.com
  • Published: 11/29/2021
  • Review: 4.95 (771 vote)
  • Summary: · 12 Social Media Marketing Metrics You Need to Track in 2022 · 1. Return on Investment (ROI) · 2. Referral traffic · 3. Sales generated · 4. Leads 

2 19 Social Media Metrics That Matter In 2022 – Socialinsider

  • Author: socialinsider.io
  • Published: 06/21/2022
  • Review: 4.72 (518 vote)
  • Summary: · 19 Social Media Metrics That Matter in 2022 · 1. Brand mentions · 2. Follower growth · 3. Reach · 4. Impressions · 5. SSoV or Social Share of Voice

3 5 Key Social Media Metrics to Measure

  • Author: socialmediatoday.com
  • Published: 01/09/2022
  • Review: 4.39 (326 vote)
  • Summary: · 5 Key Social Media Metrics to Measure · 1. Community Growth. Month-over-month follower growth is a good metric to track, however it’s not the 

4 Social Media Metrics vs. Social Media Analytics: Learn the Difference

  • Author: mediabistro.com
  • Published: 01/25/2022
  • Review: 4.35 (243 vote)
  • Summary: What social metrics are … and aren’t · Reach (impressions, # of people who saw your post, # of times your brand was mentioned, # of followers) · Engagement (likes 

5 Social Media Metrics | BrightEdge

  • Author: brightedge.com
  • Published: 08/19/2022
  • Review: 4.05 (532 vote)
  • Summary: Social media metrics is the data used to assess the impact of social media activity on marketing campaigns and a company’s revenue. These metrics help to 

6 12 Social Media Metrics You Should Be Tracking – SocialPilot

  • Author: socialpilot.co
  • Published: 11/21/2021
  • Review: 3.82 (422 vote)
  • Summary: 12 Social Media Metrics to Track · 1. Average Engagement Rate (AER) · 2. Applause Rate · 3. Conversion Rate · 4. Brand Awareness · 5. Cost-Per-Click (CPC) · 6. Click- 

7 10 Metrics to Track When Analyzing Your Social Media Marketing

  • Author: socialmediaexaminer.com
  • Published: 01/22/2022
  • Review: 3.59 (311 vote)
  • Summary: · The importance of branding metrics is to measure how well your social posts align with your brand. Is your brand voice clear and consistent from 

8 The 10 Most Important Social Media Metrics to Monitor – Mention

  • Author: mention.com
  • Published: 02/10/2022
  • Review: 3.45 (283 vote)
  • Summary: · The top 10 social media metrics · 1. Social media followers · 2. Follower growth · 3. Social media mentions · 4. Brand sentiment · 5. Top influencers

9 Social Analytics Guide: Metrics to Measure Social Media Success

  • Author: propelrr.com
  • Published: 06/17/2022
  • Review: 3.31 (285 vote)
  • Summary: · Social media metrics and what they point to ; Social Media Awareness Metrics. Estimated Ad Recall Lift; Impressions ; Social Media Engagement 

10 16 social media metrics you should be tracking – Asana

  • Author: asana.com
  • Published: 07/24/2022
  • Review: 3.19 (448 vote)
  • Summary: · Depending on the platform, follower analytics can give you valuable audience demographics like age, income, interests, social habits, profession 

11 16 Social Media Metrics to Track in 2021 to Stand Out

  • Author: influencermarketinghub.com
  • Published: 02/19/2022
  • Review: 2.81 (123 vote)
  • Summary: · 16 Social Media Metrics to Track for Best Results: · 1 . Brand Awareness · 2. Audience Growth Rate · 3. Post Reach · 4. Social Share of Voice (SSoV) 

12 13 Key Metrics to Track the ROI of Social Media Marketing

  • Author: agencyanalytics.com
  • Published: 01/23/2022
  • Review: 2.79 (179 vote)
  • Summary: · 13 Important Social Media Marketing Metrics to Track the ROI For Your Client · 1. Reach · 2. Follower Growth Rate · 3. Audience Engagement · 4

13 Which Social Media Metrics Are Marketers Tracking? [New Research]

  • Author: blog.hubspot.com
  • Published: 11/24/2021
  • Review: 2.74 (180 vote)
  • Summary: · 1. Audience growth rate · 2. Social Media Impressions · 3. Social Media Conversion Rate · 4. Social share of voice · 5. Social Media Engagement Rate

14 9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track

  • Author: keyhole.co
  • Published: 11/26/2021
  • Review: 2.63 (143 vote)
  • Summary: 9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track Them!]

15 The Most Important Social Media Metrics to Track | Sprout Social

  • Author: sproutsocial.com
  • Published: 06/04/2022
  • Review: 2.47 (100 vote)
  • Summary: · The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions 

16 Key Metrics for Analyzing Social Media Engagement | The Hartford

  • Author: thehartford.com
  • Published: 01/25/2022
  • Review: 2.48 (104 vote)
  • Summary: Clicks per social media platform. · Word of mouth. · Sentiment. · Followers. · Conversions and sales. · Attention of key influencers

17 Social Media Metrics – Social Status

  • Author: socialstatus.io
  • Published: 07/04/2022
  • Review: 2.35 (93 vote)
  • Summary: Social media metrics are a collection of statistics and values used by marketers to interpret whether an organization’s social media performance is 

18 Cheat sheet: Social media analytics & key metrics – Khoros

  • Author: khoros.com
  • Published: 11/23/2021
  • Review: 2.29 (114 vote)
  • Summary: In the past, marketers focused on gathering as much data as possible, rather than focusing on the right data. In order to be successful in today’s data- 

19 Social Media Analytics 101: Tracking the Metrics that Count | Online

  • Author: generalassemb.ly
  • Published: 11/01/2021
  • Review: 2.12 (91 vote)
  • Summary: Are you interested in better understanding your social media analytics and tracking the social media metrics that count, but aren’t sure where to start?

20 11 Top Social Media Metrics to Track in 2022 [+ How to Do it]

  • Author: rockcontent.com
  • Published: 09/24/2021
  • Review: 2.03 (168 vote)
  • Summary: · Top Social Media Metrics to Track · 1. Impressions · 2. Reach · 3. Audience growth rate · 4. Engagement rate · 5. Click-through rate · 6. Bounce rate

21 The Social Media Metrics That Really Matter – Emplifi

  • Author: emplifi.io
  • Published: 02/17/2022
  • Review: 1.91 (192 vote)
  • Summary: · Likes and shares are the first thing that comes to mind when you think about engagement metrics. Likes and shares are indeed social media 

22 30 Social Media Metrics That Matter Throughout the Customer Journey

  • Author: searchenginejournal.com
  • Published: 02/07/2022
  • Review: 1.79 (134 vote)
  • Summary: · 1. Reach · 2. On-Target Impressions · 3. Viewability · 4. Audible and Visible on Complete (AVOC) · 5. Brand Awareness · 6. Brand Frequency · 7

23 Social Media Metrics & KPIs | Klipfolio

  • Author: klipfolio.com
  • Published: 05/30/2022
  • Review: 1.67 (62 vote)
  • Summary: Best social media marketing metrics and KPIs · Likes · Engagement · Followers growth · Traffic conversions · Social interactions · Social sentiment · Social shares 

24 61 Key Social Media Metrics, Defined – Buffer

  • Author: buffer.com
  • Published: 03/19/2022
  • Review: 1.52 (96 vote)
  • Summary: 61 Key Social Media Metrics, Defined · Average response time: The average time it takes a team member or brand representative to respond to comments and 

25 18 Important Social Media Metrics (And How to Track Them)

  • Author: adespresso.com
  • Published: 02/17/2022
  • Review: 1.48 (126 vote)
  • Summary: · Social media metrics: Awareness · Brand awareness · Audience growth rate · Post reach · Potential reach · Social share of voice

26 6 Key Social Media Metrics to Track in 2022 [+Bonus Tip] – Brand24

  • Author: brand24.com
  • Published: 01/30/2022
  • Review: 1.39 (174 vote)
  • Summary: · Social media metrics are the statistics and other data you can pull from your social accounts that are indicators of your marketing performance

27 How to Measure Social Media Performance | Constant Contact

  • Author: constantcontact.com
  • Published: 06/14/2022
  • Review: 1.26 (82 vote)
  • Summary: · Basically, social media metrics are a bunch of data that tell us about the activity surrounding a social media post or ad. The data — the 

28 16 Key Social Media Metrics to Track in 2022 [BENCHMARKS]

  • Author: blog.hootsuite.com
  • Published: 07/21/2022
  • Review: 1.1 (79 vote)
  • Summary: The metrics you can track with Hootsuite Analytics: Clicks; Comments; Reach; Engagement rate; Impressions; Shares; Saves; Video views; Video reach; Follower 

29 5 Essential Social Media Metrics You Should Be Measuring Right Now

  • Author: neilpatel.com
  • Published: 12/22/2021
  • Review: 1.04 (183 vote)
  • Summary: 5 Essential Social Media Metrics You Should Be Measuring Right Now · 1. Volume · 2. Reach · 3. Engagement · 4. Influence · 5. Share of Voice

30 9 Social Media Metrics You Should Track [+ Ones That Don’t Matter]

  • Author: referralrock.com
  • Published: 03/03/2022
  • Review: 0.91 (116 vote)
  • Summary: · Tools to track social media metrics · Native analytics tools, such as Facebook analytics, Instagram analytics, and the like · Hootsuite · Google 

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